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CFG Bank
Overview
This project focused on creating a 30-second commercial for a major Baltimore bank, highlighting both its community impact and the renovation of its newly acquired arena. With a bright and energetic tone, the spot combines quick-cut visuals and bold type animations to deliver a message that feels dynamic, engaging, and celebratory.
Industry
Banking
Role
Lead Designer & Director
My Responsibilities
As lead designer and director, I guided the project from concept to completion—developing the visual identity, storyboarding the narrative, selecting and editing audio, capturing footage, and overseeing the edit. I coordinated the timing of both video and sound to ensure everything worked seamlessly together, creating a polished and cohesive final piece.
Project Type
Video/Commercial
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