OLD BAY
Overview
The goal of this project was to create the very first brand guidelines for the iconic OLD BAY brand. This guide pulls everything together in one place—showcasing products, defining brand assets, setting photo style direction, and laying out typography standards—to give the brand a strong, consistent foundation moving forward.
Industry
Food and Beverage Manufacturing
Role
Lead Designer
My Responsibilities
As lead designer, I worked closely with the McCormick creative team and other collaborators to shape the overall look and feel of the brand guidelines. I built on existing materials to establish a cohesive aesthetic, designed in-store signage, developed a flexible PowerPoint system, and refined the typography and color systems to create a polished, consistent brand foundation.
Project Type
Brand/Guideline Book
