top of page

OLD BAY: Brand Book


The objective of this project was to establish the inaugural brand guideline for the iconic OLD BAY brand. The comprehensive guide showcases products, articulates brand assets, defines photo styles, and outlines typography conventions.


Food and Beverage Manufacturing


Lead Designer

My Responsibilities 

As the lead designer, I collaborated with creative professionals to ideate, established the overall aesthetic in alignment with existing materials, crafted in-store signage, closely collaborated with the McCormick creative team, devised a comprehensive PowerPoint system, and meticulously refined typography and color systems.

Project Type

Brand/Guideline Book

Other Projects

Untitled_Artwork 4.jpg
bottom of page