OLD BAY: Brand Book
The objective of this project was to establish the inaugural brand guideline for the iconic OLD BAY brand. The comprehensive guide showcases products, articulates brand assets, defines photo styles, and outlines typography conventions.
Food and Beverage Manufacturing
As the lead designer, I collaborated with creative professionals to ideate, established the overall aesthetic in alignment with existing materials, crafted in-store signage, closely collaborated with the McCormick creative team, devised a comprehensive PowerPoint system, and meticulously refined typography and color systems.